Content Writing and Editing

EHE Communications to offers professional writing and editing services for digital and print platforms. Together, you, Web Services and Communications will work to produce deliverables that tell EHE’s story and the value the college provides to our audiences.

WHAT IS AVAILABLE?

  • Original content creation
  • Content editing
  • Formatting for digital mediums
  • Content optimization:
    • aligning with university branding
    • helping create a consistent voice across the college
    • improving search results through content keywords and phrases
    • increasing readability

ELIGIBILITY

All EHE faculty and staff may request content writing services.


SPECIAL CONSIDERATIONS

  • Writing for digital mediums requires a different approach than writing academic or policy papers.
  • Consider who is the audience and the amount of time they spend with the content.
  • How will a user find your content (58 percent of users reach the EHE website from a search engine) and the size of the screen they’re using (36 percent of users use a smartphone or tablet on EHE’s website).
  • The average person spends about 80 seconds on any given page of the EHE website.
  • Structured digital content is important. It manages user expectations, helps create easily digestible information and makes it easier to find.

For more information on writing style for digital content, refer to our digital content best practices guide.

 
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Details

Service ID: 35676
Created
Tue 5/7/19 4:21 PM
Modified
Tue 8/6/19 4:11 PM